Febreze gets sense of holiday scents
In honor of the upcoming holiday season, air freshener company Febreze launched a survey to advertise its products.The Febreze Sentimental Survey accumulated answers from more than 1,000 adults from...
View ArticleGillette kicks off NFL social media campaign
As the National Football League (NFL) playoffs approach, razor and shaving accessory maker Gillette is hosting an online debate forum on its Facebook page.Green Bay Packers linebacker Clay Matthews...
View ArticleOhio beef herds in new marketing plan
In an effort to boost local and national cravings for meat - beef and veal to be exact - the Ohio Beef Council is launching a $76,250 checkoff marketing campaign. According to the published plan, the...
View ArticleNotre Dame football team kicks off social media
While the Fighting Irish are making their way up college football rankings, the team is also experiencing a jolt in its social media activity, according to ESPN Playbook.Since the beginning of August,...
View ArticleWith new cookie, KFC launches a sweet spin on its Original Recipe
Colonel Sanders has a new addition for the KFC recipe vault. In an attempt to rev up its holiday marketing, the fast-food chain announced its new culinary creation last week: Original Recipe Cookies....
View ArticleIams paws at social media for advertising inspiration
Iams' new advertising campaign, "Keep Love Strong," focuses on the emotional bond between people and their furry best friends. Launched this month, the marketing campaign's television and print ads...
View ArticleIndiana doctor uses social media to educate parents
Some people use social media for fun. Dr. Jim Schroeder uses it to save lives.The pediatric psychologist has been posting articles on Facebook and Twitter for months, according to WFIE 14 News. Without...
View ArticleOhio sheriff shares social media tips with his compadres
Patrick Kelly, the Athens County sheriff locally known for his heavy Facebook use, is sharing his social networking expertise with incoming peers, according to The Athens Messenger.Amidst other...
View ArticleIndiana cops use social media to catch bad guys
Law enforcement agencies in Fort Wayne are using sites like Facebook to connect with residents ... and catch criminals.The police department and other local agencies have their own Facebook pages to...
View Article“Kick-Ass Kentuckians” tell visitors how much Kentucky kicks you-know-what
Kentucky for Kentucky has launched the "Kick-Ass Kentuckians" social media and advertising campaign to promote the state's character.Last year, the state ran a Super Bowl commercial for crowdfunding...
View ArticleSwiffer to men who clean: Brush yo’ shoulders off
Cincinnati-based cleaning empire Swiffer recently launched “Man Up, Clean Up,” a social media campaign to praise men who do most of their household cleaning and encourage men who don’t to clean up...
View ArticleTexas Roadhouse, KFC and Wendy’s gorge on social media
As social media plays an increasingly larger role in advertising and marketing, restaurants are developing stronger brand strategies on Facebook to engage consumers. According to Nation's Restaurant...
View ArticleKFC raises awareness for hunger one bucket at time
KFC is launching a "Pass the Bucket" Facebook campaign this month to raise money for the Yum! Brands' World Hunger Relief, according to the Louisville-based fast-food chain.KFC is asking its 5 million...
View ArticleGillette whips up Movember Campaign with André 3000
As November - or Movember - is officially men's health awareness month, Gillette is kicking off a charitable ad campaign, the eMO'gency Styler Tour, to help men "master their most stylish Mo's."Proctor...
View ArticleKentuckians dominate as social media deal-hunters
As virtual shopping and deal sites like Amazon and Groupon rev their engines for the holiday season, one company found Kentucky to have the most socially savvy shoppers in comparison to other states,...
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